In-Person Event Digital

Social and Influencer Masterclass

Where
Piggyback - 140 W 30th St, New York, NY 10001
When
Nov 19, 2024
8:45am - 12:45pm

What KPIs should we be looking for in a prospective influencer? What is the best way to find influencers that reach your target market? And how can brands represent themselves as authentic and transparent on social platforms without it seeming calculated?


Influencer marketing was a $21.1 billion industry in 2023, and is expected to reach $84.89 billion by 2028. As the power of influencers and the ‘creator economy’ continues to rise, this Social and Influencer Masterclass will deep dive into how and why influencers and social platforms affect content consumption, brand loyalty, and consumer buying habits across a variety of industries.

 

With snappy 10-minute expert presentations and intimate roundtable discussions, this Masterclass is the perfect forum for you to gain valuable insights and practical strategies on all things social and influencer. You will also have the opportunity to participate in conversation-driven roundtables on the challenges you're facing within this space. And if you already know what you'd like to discuss, just let us know. Our registration form gives you the chance to suggest core topics and help us shape the agenda - fill it out today to secure your spot!

 

Don't miss this opportunity to gain the knowledge and skills you need to find success in the fast-paced world of digital marketing.

Free for senior marketers from leading brands
Masterclassing Masterclass
Keynote Speaker
Aminta Iriarte
Associate Director, Social Media
Profile

Aminta is a data-first Social Media Strategist with a decade in the digital space, creating viral moments with a fun, authentic voice that resonates globally. Specializing in short-form content, Aminta's work with Crunch Fitness entertains audiences and drives organic growth. Originally from Caracas, Venezuela, she's also a dedicated fiction reader and spends way too much time scrolling social media. For work, of course.

Event Agenda Show more

8:45am - 9:15am
Breakfast & Networking
Join us for complimentary breakfast refreshments and networking with peers!
9:15am - 10:30am
Expert Presentations
Beyond the Vanity Metrics: This is How You Measure Influencer Marketing

How to Deploy Social Proof That Connects and Converts Your Audience

Influence > Influencer

Budgeting for Creators: Compensation Tips for Influencers

Essential Data-Driven Elements for Successful Influencer Marketing
10:30am - 12:20pm
Roundtable Discussions
12:20pm - 12:45pm
Keynote Presentation
Aminta Iriarte, Associate Director, Social Media at Crunch Fitness
12:45pm
Closing Remarks and Q&A

With thanks to our experts

Become an Expert

Register for this event

Would you like to present at a Masterclassing event?
Terms & Conditions
*required fields