In-Person Event Digital

Mobile and App Masterclass

Where
Arboretum - 2A Charing Cross Rd, London WC2H 0HF
When
May 8, 2025
1:30pm - 5:15pm

At this in-person Mobile & App Masterclass, you will hear presentations from expert speakers, addressing the key challenges in mobile and app marketing, covering topics such as data privacy, app store optimisation, user acquisition, analytics, and user engagement and retention. You will then have the opportunity to discuss the topics and address your questions in a series of breakout sessions. 

 

Our Masterclasses are tailored to address your specific questions about ASO and mobile marketing. Unlike traditional events, we focus on your unique needs and provide an opportunity to connect with other brands, learn from their mobile success stories and to ask the questions that matter the most to you.

 

Round-table discussions will explore: 

 

  • App Store Optimisation & Ranking Strategies User
  • Acquisition, Engagement & Retention
  • AI-Driven Personalisation & Measurement
  • Re-Targeting and Gamification for Growth

 

Join us for our annual Mobile & App Masterclass! Register to secure your place. 

Fireside Chat
Lara Halnon
Mobile App Trading & Operations Manager
Profile

With over 10 years of experience in e-commerce, Lara currently works as a Mobile App Trading & Operations Manager specialising in app growth, strategy, and performance optimisation. She drives user engagement, conversion, and retention through data-led strategies, deep linking, and app-exclusive promotions, maximising the app’s impact on e-commerce growth.

Event Agenda Show more

13:30 - 14:00
Check-in & Welcome
Check-in and network ahead of the presentations
14:00 - 15:00
Expert Presentations
Hear the latest insights from our Mobile & App Experts
15:00 - 16:45
Roundtable Discussions
Discuss your mobile & app challenges with the speakers and your peers
16:45 - 17:15
Fireside Chat
Hear from Lara Halnon, Mobile App Trading & Operations Manager at Levi Strauss & Co
17:15
Close
We encourage you to continue networking.

With thanks to our experts

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