Social and Influencer Masterclass
What KPIs should we be looking for in a prospective influencer? What is the best way to find influencers that reach your target market? And how can brands represent themselves as authentic and transparent on social platforms without it seeming calculated?
Influencer marketing was a $21.1 billion industry in 2023, and is expected to reach $84.89 billion by 2028. As the power of influencers and the ‘creator economy’ continues to rise, this Social and Influencer Masterclass will deep dive into how and why influencers and social platforms affect content consumption, brand loyalty, and consumer buying habits across a variety of industries.
With snappy 10-minute expert presentations and intimate roundtable discussions, this Masterclass is the perfect forum for you to gain valuable insights and practical strategies on all things social and influencer. You will also have the opportunity to participate in conversation-driven roundtables on the challenges you're facing within this space. And if you already know what you'd like to discuss, just let us know. Our registration form gives you the chance to suggest core topics and help us shape the agenda - fill it out today to secure your spot!
Don't miss this opportunity to gain the knowledge and skills you need to find success in the fast-paced world of digital marketing.
Julia helps lead the execution and measurement of United Airlines' brand advertising campaigns and social content. Previously, she oversaw a large client portfolio at Edelman and produced digital campaigns at Leo Burnett. Originally from Florida, she received a B.A. and M.S. from Northwestern University.
Kaitlin has over sixteen years of experience in social media, specializing in digital marketing and content creation. She has successfully managed paid and organic strategies for television, eCommerce, fashion, and QSRs, building engaged audiences from the ground up.
