Digital Marketing Leaders Breakfast
The Funnel That Works: Winning the Messy Middle
While the traditional marketing funnel remains a useful framework, the customer journey is no longer a straight line. Today's "messy middle" demands a nuanced understanding of customer behaviour and a data-driven approach to awareness, engagement, and conversion in a complex digital world.
How can marketing leaders navigate these complexities and ensure their brand stands out and wins in this critical stage?
This session will cover these key topics:
- Explore the nuances of the “messy middle”, a critical stage in the customer journey where understanding behaviour and leveraging full-funnel strategies are essential.
- Learn how to optimise content for every stage of the funnel, from attracting visitors to driving conversions.
- Discover how a unified platform approach, combined with data-driven insights, can maximise ROI and demonstrate the true impact of your efforts.
- Understand the importance of digital accessibility, SEO, and behavioural analytics as integral tools for building your brand, reaching wider audiences, and driving business growth.
Join us at our Digital Leaders Breakfast to explore the latest marketing strategies, gain insights from industry experts, and network with peers to understand how to best position your company for navigating the “messy middle” in 2025.
What to expect
This interactive, morning session offers a unique opportunity to:
- Gain insights from an expert presentation
Hear the latest trends and actionable takeaways from digital expert, Izabela Misiorny, Chief Marketing Officer at Siteimprove, in a dynamic presentation - Shape the conversation
Influence the event content by sharing your specific challenges and interests when you register. This ensures the discussions and roundtables focus on the topics that matter most to you. - Engage in roundtable discussions
Participate in a series of focused, 20-minute conversations with industry experts and peers to address your unique digital challenges and share insights. - Continue the conversation
After the event, we encourage you to keep networking and deepen your connections.
Take the next step
Spaces are limited for this invite-only event. Register now to secure your spot.
With over a decade of marketing experience, Izabela is Head of Solutions Marketing & Evangelism at Siteimprove, shaping strategic messaging, thought leadership, and market education. Previously CMO, she led brand, demand, and product marketing, driving a company rebrand and major product launches. She also held leadership roles at Signify and Philips Lighting. Izabela has a master’s in international economics from the Warsaw School of Economics and a CEMS master’s in international management.
