Digital Marketing Masterclass
Only 28% of brands feel they are using digital marketing to its full potential, yet consumers now expect highly personalized, seamless online experiences - and 80% are more likely to buy from a brand that delivers personalized content.
Join senior digital marketing leaders for a high-energy, half-day masterclass packed with insights, fresh ideas, and collaborative discussion.
What to expect
- 10-minute expert talks on the latest digital marketing trends
- Roundtable conversations to share challenges and solutions
- A keynote case study from a leading brand
- A networking lunch to keep the conversation going
Together, we’ll explore how to:
- Use real-world behavioral signals to better understand consumer mindsets, anticipate decisions, and improve marketing performance
- Build AI visibility through AEO and GEO strategies that help your brand appear, get cited, and earn trust in AI-generated answers
- Adapt to the shift from traditional search to AI-powered discovery, recommendations, and agentic commerce
- Combine structured product data with authentic creator content to give AI the credible evidence it needs to recommend your brand
- Create content that answers real consumer questions, strengthens discoverability, and converts high-intent audiences across AI-driven journeys
Take the next step
Attendance is free, but spaces are limited - register today to secure your seat.
Starting at Global Affairs Canada in communications and marketing, she worked with over 250 consulates and embassies worldwide on behalf of the Government of Canada. In 2020, she made the switch into sports marketing at U.S. Soccer, where she worked two World Cup cycles before joining Chicago Stars FC to lead the club's brand and marketing strategies. Her career path ultimately demonstrates that where your career starts doesn’t necessarily dictate the places it can go.
